MBC Group Unveils MBC Game Studio with Debut Title at Gamescom

MBC GROUP, a leading media conglomerate in the Middle East and North Africa, has launched MBC Game Studio (MGS) with its first game, '1001 Threads of Mizan'. Presented at Gamescom in Cologne, Germany, the game is inspired by 'One Thousand and One Nights' and features a cooperative action-adventure experience. Players can traverse the game world using a unique flying carpet system, engaging in both ground and aerial combat.

MGS combines expertise from renowned global game studios with MBC's entertainment capabilities to create high-production-value games. This initiative marks MBC's strategic expansion into gaming and aims to enhance its international reach. The studio's focus is on original games inspired by cultural narratives for global audiences.

Chairman Waleed Al-Ibrahim highlighted gaming as a growth avenue, while CEO Mike Sneesby emphasized its role in building a global business rooted in the Middle East. CEO of MBC Game Studio, Daniel Engelhardt, described the game as a celebration of Arabic folklore.