029 Group SE Announces Collaboration Between TRIP and Brother’s Bond Bourbon

Berlin, 4th August 2025 – 029 Group SE, a global hospitality and lifestyle platform, has unveiled a collaboration between its portfolio companies TRIP and Brother’s Bond Bourbon. The partnership introduces “The Brother’s TRIP,” a summer campaign combining TRIP’s peach ginger drink with Brother’s Bond’s premium bourbon into a refreshing cocktail.

Founded in 2021 by actors Paul Wesley and Ian Somerhalder, Brother’s Bond Bourbon is rapidly becoming a prominent whiskey brand in the U.S. The campaign features both founders in social media videos targeting younger consumers and includes a limited-time promotion via Gopuff, offering discounts on both products.

The initiative has gained significant attention, with videos garnering over 9 million views, showcasing the strength of 029 Group’s collaborative platform model. It supports TRIP's U.S. expansion and Brother’s Bond’s global scaling, marking its entry into global travel retail through a deal with Gebr. Heinemann.