Limestone Capital Launches Aethos London Shoreditch

Berlin-based 029 Group SE has announced the opening of Aethos London Shoreditch, the first UK location for its portfolio company, Limestone Capital. This new venue marks a significant expansion for the brand, highlighting its growth and operational strategy in key European markets. Formerly the Nobu Hotel London Shoreditch, the property has been relaunched under the Aethos brand, featuring interiors designed by Barcelona's Astet.

Aethos, known for connecting culture lovers and fostering community, seeks to modernize the traditional members' club experience. The venue aims to encourage cultural exchange through its international and local community mix. Co-founder Benjamin Habbel emphasizes the venue's intent to serve as a lively and personal space.