M6 Group Reports Strong H1 2026 Performance Amid FIFA World Cup Broadcast

M6 Group witnessed significant growth in H1 2026, largely attributed to its FIFA World Cup coverage. This global event granted M6 unprecedented audience reach, becoming the leading national channel during the tournament. Exceptional visibility led to M6+ being the No. 1 downloaded app, with over 100 million video views.

The group reported a modest revenue increase of 1.8%, amounting to €643.8 million, despite a challenging advertising landscape. The Video division saw a 1.0% rise in advertising revenue, offsetting Q1 declines. Streaming revenue increased by 20%, highlighting the group's digital focus.

Operating at an 8.4% margin, M6 Group remains committed to cost management. It targets €80 million in savings over five years while enhancing its streaming services, aiming for over €200 million in streaming revenue by 2028.