Verve Group Acquires Captify to Boost Demand Side Business

Verve Group SE has announced the acquisition of Captify Technologies Ltd, significantly enhancing its Demand Side business. Captify, a leading search intelligence platform outside Walled Gardens, analyzes up to 1 billion daily searches and aggregates 400 billion daily data points. This acquisition will contribute approximately EUR 41 million in revenue and EUR 5 million in EBITDA on a full-year 2025 normalized proforma basis.

The addition of Captify's extensive search data assets is expected to integrate smoothly with Verve’s existing technology. Furthermore, Captify's robust sales team of over 30 employees and its clientele, which includes top-tier advertising agencies and half of the global Top 100 advertisers, will support Verve's expansion goals.

Financially, Captify is predicted to provide significant post-transaction synergies, with expenses expected to lower. The acquisition price is EUR 25.6 million, structured with an initial cash consideration and a deferred payment. The transaction promises to enhance Verve’s data capabilities while promoting growth in North American and UK markets.