Verve Group Expands European Market with Acardo Group Acquisition

Verve Group SE, a growing software platform in advertising technology, has acquired Germany's Acardo Group AG. Acardo, integrated with POS systems in over 5,600 stores, reaches 85% of German households with digital consumer activation solutions. This acquisition empowers Verve to strengthen its campaign capabilities across mobile, CTV, and DOOH platforms.

Expected to bolster Verve's 2025 revenue by EUR 15 million, Acardo will introduce significant synergies post-acquisition. The transaction, estimated at EUR 24.5 million, includes substantial EBITDA expectations of EUR 6 million. Acardo's existing strong network with leading CPGs like Unilever and Nestlé expands Verve's market influence in Europe.

The integration aims to enhance Verve's proposition in consumer goods, doubling down on retail and other verticals, such as health and entertainment. This strategic move aligns with Verve's ambition to become a key player in data-driven programmatic advertising across Europe.