Verve Group's LinkedIn Case Study Highlights Privacy-First Advertising Success

Verve Group SE has published a case study with LinkedIn demonstrating significant demand-side growth. The study shows LinkedIn achieved a 38% lower cost per install and a 39% lower cost per app activation using Verve’s privacy-first DSP, Dataseat, within Apple's SKAdNetwork environment.

With Apple users increasingly opting out of tracking, Verve's solutions align perfectly with the privacy-first advertising landscape. The case study emphasizes Verve's ability to deliver measurable outcomes without relying on device identifiers, thus supporting advertisers like LinkedIn in a challenging digital ecosystem.

Past successes with OTTO Group and Rovio highlight Verve's continued growth. The company is focusing on expanding its demand-side strategy and visibility among advertisers globally, aiming to enhance performance while respecting user privacy.