MHP Hotel AG Targets Premium Expansion Amid Market Opportunities

MHP Hotel AG, under the guidance of CEO Dr. Jörg Frehse, sees current market conditions as favorable for expanding its portfolio by transitioning economy segment hotels into premium locations. The strategy capitalizes on their strong operational expertise, especially in F&B design, which allows MHP to exceed competitors in key performance indicators.

Dr. Frehse highlighted the focus on their white-label operations and the growth of the MOOONS brand during recent investor meetings. This approach supports their strategy of generating high margins even from smaller hotel operations. Co-investments are also a part of the expansion, offering amortization within 2-3 years through management fees.

MHP's 2025 guidance of €180 million in sales and €15 million EBITDA reflects confidence in performance, supported by impressive results in Q1 and upcoming projects like the Conrad Hamburg opening.