MINISO Launches First Store in Switzerland at Bern's Westside Mall

On May 20, 2026, the lifestyle brand MINISO made its debut in the Swiss market by opening its first store at Westside Mall in Bern. This entry marks a significant step in MINISO's expansion within Europe, as it introduces its unique IP-driven retail experience to Swiss consumers. Known for its diverse range of products, the store offers over 1,000 SKUs, including IP collectibles, plush toys, home essentials, and more.

The store is located in a prominent commercial area, attracting young shoppers and families from cities like Fribourg and Lausanne. Key highlights include a Star Wars collection and sections dedicated to Disney and Harry Potter. Additionally, MINISO is showcasing its proprietary IP, notably the YOYO series, which has gained popularity on social media.

Interactive activities such as a character parade and DJ performances were part of the opening celebrations, enhancing the consumer experience. As of late 2025, MINISO had already established a strong presence in Europe, and it plans to further its reach by introducing more renowned IPs and innovative concepts.