Mister Spex SE Revises Revenue Guidance Amidst Market Challenges

Mister Spex SE, a leading optical retailer in Germany, has adjusted its revenue guidance for 2025 due to weaker-than-expected sales in the second quarter. However, the company's EBIT guidance and year-end cash position remain unchanged. Despite a challenging market, Mister Spex chose to maintain trading discipline, avoiding intensified promotional trends in the sunglasses category. This strategy aims to improve gross margins and cash management.

CEO Tobias Krauss highlighted that the SpexFocus transformation is delivering results by emphasizing profitability. The company has improved its EBIT by over €6 million, and the average order value has increased, with prescription glasses seeing a 23% rise. The new subscription model has also been successfully launched, enhancing recurring revenue streams.

While a revenue decline of 10% to 20% for 2025 is now expected, Mister Spex reaffirms its EBIT margin guidance of -5% to -15%. The company projects cash reserves to remain stable at approximately €65 million by year-end, ensuring a solid financial foundation for continued growth.