Mister Spex Sees Profitability Surge in Q2 2025

Mister Spex, a leading optical retailer in Germany, reported a significant boost in profitability for Q2 2025. Despite a 22% drop in net revenue to €53 million, the company increased its EBIT by €3 million to -€4.3 million. This improvement is attributed to a strategic shift away from discount promotions, impacting sunglasses demand, towards enhancing profitability with a better product mix. Prescription glasses now comprise 38% of sales, up from 32% in Q2 2024.

The company's gross margin improved by 504 basis points, reaching 53.7%. Store performance was strong, with 46 out of 65 stores EBIT-positive. On the strategic front, the launch of the “Mister Spex Switch” subscription model added to store revenues, while the Eye Health Check expanded its service offerings. The company adjusted its revenue guidance, anticipating a decline of 10% to 20% for 2025, yet maintained its EBIT forecast, demonstrating a commitment to sustainable profitability.