Red Bull Partners with M7 World Championship

In a groundbreaking collaboration, Red Bull partners with MOONTON Games for the M7 World Championship, the flagship tournament of Mobile Legends: Bang Bang (MLBB). This marks Red Bull's debut involvement with the M Series, aiming to enhance the MLBB Esports experience. The partnership focuses on energizing fans worldwide through live performances and gaming zones.

Mobile Legends: Bang Bang is a leading Multiplayer Online Battle Arena (MOBA) game with 1.5 billion installations and 110 million monthly active users. Its popularity is apparent as MLBB was the most-watched mobile esports title in 2024, according to Esports Charts.

The M7 tournament, returning to Indonesia, promises vibrant entertainment with live performances and interactive gaming areas. Red Bull's involvement extends to an exclusive Energy Zone, offering unique experiences for fans. This collaboration highlights MLBB's status as a leader in the esports industry, underpinned by its impressive viewer statistics and brand value generation.