Naoo Subsidiary Kingfluencers Improves Profitability

Naoo AG has reported positive economic developments for its subsidiary, Kingfluencers AG, in the first half of 2025. Kingfluencers showed a positive operating cash flow, and order intake grew by 5.3% to CHF 5.93 million. The company has been focusing on media-intensive sectors with significant growth potential.

Significant cost savings were achieved through a performance program introduced in December 2024, aiming for sustainable cost reductions of CHF 0.6 million annually. The operational shift included staff reductions and office cost cuts, while capital improvements from Naoo were nearly fulfilled.

Dynamic business development was bolstered by major client acquisitions in consumer goods and food industries. The realignment of sales strategy targets high-budget industries previously overlooked, indicating potential for further growth.