Launch of the Netgem Pleio TV app with Bouygues Telecom

Netgem and Bouygues Telecom announce the expansion of Bouygues Telecom's TV offering with the launch of the Netgem Pleio TV application. This collaboration, initiated by Cloud Gaming, introduces FAST (Free Ad-supported Streaming TV) channels to a wide TV audience.

Pleio TV now offers around twenty channels with varied themes, targeting diverse audiences such as music lovers, culture enthusiasts, or Generation Z. This deployment relies on the ecosystem developed by Netgem, guaranteeing optimized distribution and effective monetization.

Marc Laurier, Marketing Director of Bouygues Telecom, highlights the enrichment of the offer for a richer and more intuitive experience, while Sylvain Thevenot, Director of Netgem Pleio, speaks of a major validation of their 'Content-as-a-Service' strategy.