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New To The Street Partners with Backstage for 12-Part Media Series
New to The Street, a prominent financial television media brand, has announced a strategic partnership with Backstage (NASDAQ:BKS) for an exclusive 12-part media series. This initiative aims to provide extensive coverage through monthly interviews, media outreach, TV commercials, and prominent billboards in Times Square. It will reach over 220 million homes weekly via platforms including Bloomberg and Fox Business, as well as New to The Street's growing YouTube channel.
Backstage will feature as an "Opportunity To Consider™", emphasizing its role in the tokenization of entertainment assets. With ongoing partnerships across music, sports, and live events, Backstage is establishing a significant presence in Entertainment 3.0, driving innovation with its token, $BKS.
The campaign, starting this month, will integrate digital infrastructure and Web3 technology to enhance live experiences. Filming and broadcasts are set to commence in June, supported by New York-based events for investors and industry stakeholders.
R. E.
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