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OLX Group Introduces AI Tools to Enhance Marketplace Experience
OLX Group, a leading online classifieds platform, has launched two innovative AI-driven tools: Agentic Selling and DealFinder. Announced at their CLAIM Online 2026 summit, these tools aim to simplify the buying and selling process in their 16 marketplaces. Notably, new research by OLX highlights user demand for AI solutions that maintain transparency and trust.
Agentic Selling, active for 20% of Otodom sellers in Poland, assists users in managing property sales from valuation to listing. Meanwhile, DealFinder, currently launching in Portugal, acts as a WhatsApp-based buying assistant, facilitating searches and setting alerts. During beta testing, it showed an 18% conversion rate for contacts.
The AI initiative underscores OLX Group's commitment to user-centric solutions, ensuring tools handle complexity while users retain decision-making power. Surveys across multiple markets reveal a cautious stance towards AI, emphasizing the importance of balancing technology with human expertise.
R. P.
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