Partners Group to Acquire MPM Products, Expanding Premium Pet Food Market

Partners Group, a leading firm in global private markets, has announced the acquisition of MPM Products, a UK-based global pet food business specializing in premium cat food. MPM, known for brands such as Applaws, Reveal, and Encore, focuses on using high-quality, natural ingredients. The company has a strong presence in North America and Europe, selling in over 50 countries.

The acquisition is set against the backdrop of increasing pet ownership and the premiumization of pet products. These trends drive demand for premium offerings, particularly in the wet cat food sector. Partners Group plans to leverage MPM's experienced management to boost growth and expand the company’s market presence.

This strategic move highlights the growing importance of the premium pet food market, which Partners Group believes holds significant growth potential due to the 'humanization' of pets.