EQ Works and Pattison Media Forge Strategic Partnership

EQ Inc. and Pattison Media Ltd. have announced a strategic partnership that marks a significant shift in Canadian broadcasting. This collaboration integrates EQ's ClearLake data and analytics platform into Pattison's media portfolio, offering enhanced audience intelligence.

This partnership allows Pattison to provide advertisers with unprecedented insights into regional consumer behavior and audience segmentation. By embedding ClearLake as a foundational tool, Pattison can link radio ad exposure to real purchasing behaviors, thus offering advertisers a more nuanced understanding of consumer interactions.

Pattison Media will exchange promotional radio inventory for access to EQ's proprietary technology. This strategic relationship aims to create growth opportunities for ClearLake and support EQ's Paymi platform's expansion through Pattison's Western Canada network.