Pernod Ricard in talks for a merger with Brown-Forman

Pernod Ricard has confirmed it is in discussions with Brown-Forman regarding a potential merger following press speculation. This project would be a merger of equals, subject to customary approvals and agreements, with the aim of creating value for the shareholders of both companies.

This merger would create a global leader in spirits, boasting a strong brand portfolio and a balanced geographic footprint. The anticipated operational synergies would leverage Brown-Forman's brands, such as Jack Daniel's, and Pernod Ricard's distribution network.

There is still no guarantee that an agreement will be reached. Pernod Ricard will not comment further on this matter until a final agreement is reached or discussions are concluded.