Porsche AG Adjusts 2025 Financial Forecast Amid Strategic Shifts

Dr. Ing. h.c. F. Porsche AG has revised its financial forecast for 2025, citing strategic shifts and external challenges. The company now anticipates sales revenue between €37 and €38 billion, a reduction from the previous €39 to €40 billion estimate. The return on sales is adjusted to 6.5%-8.5%, down from the earlier forecast of 10%-12%.

The forecast adjustment follows a decision to realign Porsche's battery strategy, impacting projected financials. Special expenses are expected to increase to €1.3 billion due to these changes. Geopolitical factors, notably in China, and new US import tariffs are also affecting the outlook, impacting automotive margins and net cash flow.

Porsche remains committed to balancing supply and demand despite these challenges, with adjusted strategies reflecting a cautious approach to future growth.