Shifts in Dutch Consumer Attitudes Towards Textile Recycling

Research by Reju reveals a strong regard for clothing recycling among Dutch consumers, with over 80% deeming it vital. Yet, skepticism persists, as less than half believe donated attire is effectively recycled. This survey, encompassing over 1,000 participants, underscores a gap between environmental intent and trust in recycling systems.

The findings show Dutch consumers see themselves as mindful shoppers, prioritizing sustainable clothing use. Although impulse buying is scarce, donation remains a preferred mode of disposal over resale or waste bin usage. More than 75% opt for donation, while only 15.1% engage in secondhand sales.

Reju, leveraging these insights, aims to enhance transparency within the textile circular system. Patrik Frisk, CEO, highlights the importance of visibility to foster trust and engagement in sustainable practices, supported by their upcoming Chemelot facility.