REPLOID Acquires Stake in Alimentastic with Growth Option

REPLOID Group AG has secured a 25.1% stake in Alimentastic GmbH with an option to increase its share to over 51% within three years. This strategic move aims to fortify the distribution of REPLOID's consumer products and expand its market reach. The acquisition comes with an immediate promotional offer of a 20% discount on products at alimentastic.com and schnauzer-und-co.de.

Alimentastic specializes in integrating international brands into the European retail market, supporting product development, market launch, distribution, logistics, and sales strategies. This aligns with REPLOID’s vertical integration strategy to create a strong value chain with its established brands like "Schnauze & Co" for dog food.

Laurenz Hoffmann, with extensive experience in retail and FMCG, continues as Managing Director of Alimentastic and spearheads global marketing for REPLOID. Philip Pauer, REPLOID's CEO, highlights the acquisition as a step to gain retail access and expertise while supporting brand growth.