Strategic development of Roche Bobois in the United States and Portugal

Roche Bobois, a major player in high-end furniture, continues its American expansion with the relocation of its Atlanta showroom. Located in the prestigious Buckhead Village, this new 400-square-meter store benefits from a strategic position in a neighborhood prized for luxury shopping. This move strengthens the brand's visibility among a high-spending clientele, marking a new stage in its American strategy.

In parallel, the brand was selected to design spaces within the José Alvalade XXI stadium in Lisbon. This project includes the "Lion's Corner Roche Bobois," a 280 m² lounge area, and an exclusive zone within the Sporting Clube de Portugal museum. This initiative highlights the convergence of sport and design, enriching the visitor experience.