Samsung Explores TV's Future at CES 2026

Samsung Electronics Co., Ltd. led a panel titled "FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV" at CES 2026. The event, gathering leaders from the entertainment industry, focused on the evolution of free-ad-supported television (FAST) amidst changing consumer behaviors. The conversation highlighted that FAST, subscription, and linear models are now complementing each other, providing audiences with diverse access to content.

Samsung TV Plus was showcased as a pioneer in simplifying TV viewing, offering hundreds of live and on-demand channels. It helps creators, like Smosh, transition into full-fledged television studios, expanding their reach and revenue. Additionally, live and interactive experiences were cited as crucial for driving viewer engagement by transforming TV into an interactive medium.