sur Sanpellegrino S.p.A.
'Dinner Dialogues': S.Pellegrino’s New Initiative Featuring Lewis Hamilton
S.Pellegrino introduces a fresh global campaign, 'Dinner Dialogues', starring Lewis Hamilton in a bid to foster meaningful connections. The brand, known for its premium Italian sparkling water, transforms its iconic bottle labels into conversation starters. This initiative underscores the importance of connection around the dining table.
At the centerpiece of this campaign is an unscripted conversation between Lewis Hamilton and three lifelong friends. The dialogue, inspired by questions from the special edition bottles, captures genuine bonds and new discoveries among friends.
The film, directed by Lana Wilson, aims to move beyond mere small talk, encouraging deeper conversations and lasting memories. S.Pellegrino plans to extend this experience across major events in 2026, including the Miami Grand Prix, inviting consumers to join via limited edition bottles.
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