S.Pellegrino Forms Long-term Partnership with Ferrari

Italian sparkling water brand S.Pellegrino has announced a global partnership with Ferrari aimed at promoting shared values of Italian heritage, craftsmanship, and excellence. This strategic alliance seeks to enhance S.Pellegrino's positioning as a premium lifestyle brand, particularly targeting younger audiences.

The collaboration involves Scuderia Ferrari HP and the Ferrari Challenge Trofeo Pirelli, integrating S.Pellegrino’s essence of tasteful living with Ferrari's commitment to performance. Unique consumer activations blending traditional Italian culture with modern experiences are planned, including exclusive product collaborations and global events featuring high-profile personalities.

Nestlé Waters CEO Muriel Lienau emphasized leveraging iconic status for global growth, while Ferrari's Lorenzo Giorgetti highlighted the shared passion for quality, beauty, and connection. The partnership underscores both brands' focus on creativity and excellence.