PUMA Appoints Andreas Hubert as Chief Operating Officer

PUMA SE announced the appointment of Andreas Hubert as Chief Operating Officer, effective September 1, 2025. Hubert will join the Management Board, which will include CEO Arthur Hoeld, CFO Markus Neubrand, CPO Maria Valdes, and CCO Matthias Bäumer. With Hubert's addition, PUMA aims to consolidate responsibilities, bringing Global Sourcing Operations, IT, and Logistics under the COO's remit. This strategic shift is expected to enhance operational efficiency and digital transformation.

Andreas Hubert previously held the role of Chief Information Officer at Adidas, where he guided the technology strategy for over four years. His experience spans various leadership positions, including Senior Vice President of Global Sourcing. Hubert expressed enthusiasm about joining PUMA, emphasizing the brand's potential and his commitment to driving innovation and strengthening the supply chain.