PUMA Appoints Ronald Reijmers as Vice President Global Retail

Sports giant PUMA has announced the appointment of Ronald Reijmers as Vice President Global Retail, effective November 1, 2025. Reijmers will manage the development of PUMA's full-price and outlet stores worldwide, reporting to Chief Commercial Officer Matthias Bäumer. His appointment coincides with PUMA's strategic decision to separate its Global Retail and E-Commerce sectors to enhance growth focus.

Reijmers brings nearly 30 years of experience from his roles at Nike, adidas, and Gymshark. This move sees Erik Janshen, who previously led both sectors, departing PUMA for new opportunities. A new head for the e-commerce channel is to be announced soon.

PUMA, renowned for its sports and lifestyle products, operates in over 120 countries, employing about 20,000 people globally. The company continues to influence both sport and urban fashion culture.