PUMA Lowers 2025 Outlook Amidst Q2 Earnings Slump

On July 24, 2025, PUMA disclosed preliminary second-quarter results, and a revised financial outlook for the year, citing weaker-than-expected sales performance. The sportswear company reported a 2% currency-adjusted sales decline to €1,942.2 million, with a reported drop of 8.3%. Adjusted EBIT, affected by a decreased gross profit margin, fell to €-13.2 million.

PUMA's Q2 net loss totaled €247.0 million, compounded by €84.6 million in one-time costs. The company amended its 2025 expectations, now forecasting a low double-digit percentage drop in currency-adjusted sales. Additionally, ongoing macroeconomic challenges, including U.S. tariffs, are projected to hinder PUMA's profitability.

Their revised capital expenditure plan is now set at €250 million for the year, down from €300 million. These decisions highlight PUMA's efforts to navigate a challenging market environment while striving to manage inventory and maintain financial stability.