Saudi Arabia to Host 2025 International MICE Summit Amid Vision 2030 Initiatives

Saudi Arabia will host the 2025 International MICE Summit (IMS25) in Riyadh from November 26-27. The event will bring over 2,000 global industry leaders to the Kingdom, positioning it as a leading global destination for business events. Building on the successful inaugural 2024 summit, which welcomed more than 1,700 attendees, IMS25 will highlight Saudi Arabia’s role in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.

Aligned with Vision 2030, this event will showcase how business events can drive innovation and growth across sectors. Fahd Al-Rasheed, Chairman of the Saudi Conventions & Exhibitions General Authority (SCEGA), emphasized the importance of collaboration between public and private sectors in fueling industry growth.

The Kingdom's strategic investments, including its preparation for Expo 2030 and the 2034 World Cup, underscore its commitment to becoming the fastest-growing business events destination in the G20, welcoming a record number of international tourists.