SMX: Safeguarding European Craftsmanship with Technology

SMX (Security Matters) is revolutionizing the protection of European craftsmanship with its innovative technology that combines invisible chemical markers and a blockchain-backed verification system. This approach empowers luxury brands to protect their legacy and authenticity from counterfeits without relying on aggressive branding.

The company's solution invisibly marks items with an immutable fingerprint, ensuring each product’s unique origin story is preserved and verifiable. This assurance matters in today's connected markets, where provenance is crucial, enhancing both the value and legitimacy of luxury items.

Customers gain transparency and confidence in their purchases, knowing precisely where and how items are crafted. SMX's method transforms the traditional promise of authenticity into a verifiable truth, harmonizing technology with heritage.