Mix Markt Süd Enhances Operations with SOLUM's ESL and Digital Signage

Mix Markt Süd is upgrading its fresh food retail operations by implementing SOLUM's Newton Pro electronic shelf labels (ESLs) and digital signage across 500 stores. The retailer, known for its Eastern European delicacies, seeks technology that ensures reliable performances and clear shelf communication. SOLUM's Newton Pro ESL meets this demand with high hygiene standards due to its IP68-rated protection, allowing the labels to withstand water exposure and cleaning.

This technology combination is designed to enhance operational efficiency, ensuring accurate shelf information while reducing employee workload. It also offers a robust solution with long-term benefits, supported by SOLUM's ESL management software, Aims. Mix Markt Süd expects these advancements to lower operating costs and improve the customer experience through engaging in-store promotions.

The initiative underscores SOLUM's commitment to providing durable, high-value technology solutions for retailers. This collaboration aims to support Mix Markt Süd in overcoming the operational challenges of the dynamic grocery sector.