Gratis opts for digitalization with Vusion in Türkiye

On June 23, 2026, Vusion, a global leader in physical retail digitization solutions, announced that Gratis, a leading Turkish hygiene and beauty products retailer, has selected its platform to digitize its stores. This partnership involves the installation of 2 million electronic shelf labels in 300 stores, to be completed in the second half of 2026.

This project aims to increase Gratis' operational efficiency by reducing manual tasks and improving the in-store experience. Aykut Demirci of Gratis emphasizes that Vusion was chosen for its proven technology and its ability to meet future needs.

Sébastien Fourcy of Vusion emphasizes the importance of this project for strengthening the company's presence in Turkey, a key market. The deployment paves the way for future innovations, such as retail media and connected in-store services, solidifying Gratis's digital transformation strategy.