Vusion to Acquire In-Store Media, Enhancing In-Store Retail Media Strategy

Vusion, an AI-powered digitalization giant, announced its agreement to acquire In-Store Media (ISM), a retail media company based in Barcelona. This move aims to merge Vusion's store technology with ISM's prowess in retail media, accelerating the shift towards digital in-store advertising.

The acquisition aligns with Vusion's strategy to transform stores into digital media assets, highlighting the growing importance of in-store retail media as a profit driver. ISM's experience with over 90 retailers across nine countries, supported by a robust €120 million revenue in 2025, complements Vusion's vision of integrating retail media into its connected commerce systems.

The deal is pending regulatory approvals and aims to combine technological capabilities with ISM's expertise, creating a dynamic platform for retailers, brands, and shoppers.