Stagwell Introduces Global Media Agency: Stagwell Media

New York City-based Stagwell has announced the launch of its global media agency, Stagwell Media. This new venture seeks to innovate in the media sector by integrating advanced technology and a flexible model to meet evolving marketing needs. Built on the foundation of the Assembly agency, Stagwell Media offers enhanced connectivity and adaptation, helping brands engage target audiences more effectively.

According to CEO Mark Penn, the new agency model is tailored for the future. Stagwell Media emphasizes technology, deep media expertise, and agility to drive growth and adapt to market changes. Liz Rutgersson, as CEO, leads the initiative alongside regional leaders across pivotal markets including the US, Europe, and Asia.

The agency embraces four principles: building ambitious teams, utilizing next-generation technology, fostering innovation, and adopting modern business models. With partnerships and solutions like The Media Machine, Stagwell Media is poised to deliver superior performance for major clients like Lenovo and Mastercard.