Thailand's Tourism Authority Launches Global Healing Campaign

The Tourism Authority of Thailand (TAT) is set to launch "Healing Journey Thailand," as part of its Experience Thailand: Celebrity & Lifestyle Stories platform. This global campaign aims to enhance Thailand's status as a leading destination for healing and luxurious travel experiences.

The initiative explores the theme "Unforgettable Experience" with the message "Healing is the New Luxury." It targets upper- to mid-tier international travelers from regions such as the Americas, Europe, and the Middle East, promoting Thailand's diverse cultural, gastronomical, and wellness offerings. The campaign will feature British singer-songwriter Henry Moodie, guiding audiences through the 5R Journey: Retreats, Rituals, Reels, Rhythms, and Relations.

TAT plans to collaborate with international media and lifestyle platforms to boost global awareness, emphasizing Thailand's fusion of wellness and culture. The campaign's official launch is scheduled for 13 January 2026, reinforcing Thailand's commitment to redefining luxury travel.