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Argentine Football Association and Verofax Collaborate on AI Fan Experience
The Argentine Football Association (AFA), FIFA World Cup champions, has partnered with Verofax to introduce "Vamos Argentina," an AI-powered platform enhancing fan experiences and brand interactions. Launched in Miami, this platform transforms over 900 million fans into micro-influencers, promoting brands cost-effectively through generated images and videos.
The platform offers brand sponsorship opportunities, reaching 4 billion sports enthusiasts by integrating brands into fan-generated content. This initiative promises measurable advertising returns by connecting brands with a global fan base through secure AI-driven experiences.
At the launch, Verofax CEO, Wassim Merheby, emphasized the platform's unprecedented reach with over 100 million AFA followers. The event demonstrated how fans could create branded content, enhancing sponsor visibility across social platforms.
AFA promotes limited sponsorship packages with the Vamos Argentina platform, positioning it as a pivotal engagement tool ahead of the 2026 World Cup. Global campaigns aim to activate fans worldwide.
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