VitrA Tiles Celebrated with Red Dot Design Award for CementEra Series

VitrA Tiles, a brand under the Eczacıbaşı Tiles Group, has been awarded a 2025 Red Dot Design Award for its CementEra series. This accolade, in the 'Product Design' category, highlights the series' versatility in architectural applications and its design excellence. The Red Dot Design Awards are internationally regarded as one of the most esteemed design competitions.

The CementEra series reinterprets concrete texture with modern lines, offering a design that reflects urban life. With a minimalist yet functional aesthetic, the collection is available in four shades: light greige, dark greige, light grey, and dark grey. Designed to suit both floors and walls, the series offers various sizes and decor options.

The 2025 Red Dot Design Awards featured a jury of 43 experts from 21 countries, assessing entries on functionality, aesthetics, usability, and responsibility. CementEra stood out for its design quality.