Xebra Brands and BSK Holdings Expand Partnership into U.S. CBD Market

Xebra Brands Ltd. has announced an expanded partnership with BSK Holdings Inc. to launch the Elements brand of CBD products in the U.S. This marks a significant step into the largest hemp and CBD market worldwide. BSK brings a successful track record in brand building and scaling in the U.S., leveraging an experienced team in digital marketing, operations, and fulfillment to support Xebra's entry.

The collaboration aims to identify key products, secure manufacturing partnerships, and develop a market entry plan. With the direct-to-consumer model, backed by an E-commerce site for Elements, Xebra plans to capitalize on the U.S. CBD market, valued at over USD $5 billion in 2024 and projected to grow steadily through 2030. This move aligns with Xebra's vision to establish Elements as a trusted North American CBD brand.