sur ZEAL Network SE (isin : DE000ZEAL241)
ZEAL Network SE's Expansion with New Raffle Format
ZEAL Network SE, according to NuWays AG, has launched a new proprietary charity-raffle known as Traumautoverlosung, expanding into the premium car category with a prize of a Porsche 911 GT3 RS. This move aims to diversify beyond traditional lottery brokerage, reducing reliance on jackpot cycles and enhancing economic stability. The company's 2025 lottery business experienced a 17.7% billings margin, while their proprietary raffle formats potentially offer a 43% margin.
The initial raffle offers 250,000 tickets at € 9.90 each, suggesting € 2.5 million in billings and € 1.1 million revenue potential. Future projections cite potential revenues of € 11.5 million with 10 annual draws. Insights from the UK indicate younger demographics and favorable customer acquisition costs.
Despite expected declines in Q1 EBITDA, ZEAL's strategic adaptability and growth initiatives like Traumautoverlosung promise incremental growth. The firm’s diversified approach is a key driver for continued expansion.
R. H.
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