Campfire Appoints Former Apollo CMO Marcio Arnecke to Lead Global Marketing as It Takes on Legacy ERP Giants

SAN FRANCISCO, CA, October 16th, 2026, FinanceWire

Experienced AI and SaaS marketing executive brings leadership experience from Apollo, Intercom, and Zendesk to accelerate Campfire's global growth and establish its position as a leader in AI-native finance software.

SAN FRANCISCO, CA, October 16, 2026 (EZ Newswire) -- Campfire, the AI-native ERP platform transforming how modern finance teams operate, today announced the appointment of Marcio Arnecke as Chief Marketing Officer (CMO). Arnecke brings extensive experience building and scaling global SaaS brands, launching innovative AI products, and helping disruptive technology companies challenge established industry leaders.

Most recently, Arnecke served as Chief Marketing Officer at Apollo.io, where he led the company's global marketing organization and helped accelerate its growth in the hyper-competitive GTM technology market.

Previously, he held executive leadership positions at Intercom, where he played a key role in bringing Fin, the company's AI customer service agent, to market, and at Zendesk, one of the world's leading customer experience software companies.

Throughout his career, Arnecke has focused on building high-growth SaaS brands, introducing disruptive technologies to market, and creating momentum for ambitious companies challenging established industry leaders.

Bringing Modern Marketing to an Underserved Market

Campfire is taking on one of enterprise software's most established categories, challenging legacy ERP providers such as NetSuite with an AI-native platform designed for modern finance teams.

For Arnecke, the opportunity represents the intersection of several professional passions: disruptive technology, ambitious teams, global markets, and the chance to bring exceptional marketing to an audience historically underserved by innovation.

"I've always been drawn to companies that challenge the status quo and build real momentum. Taking on an established player like NetSuite with a fundamentally different approach is exactly the kind of opportunity that excites me," said Marcio Arnecke, Chief Marketing Officer, Campfire. "Finance teams have been underserved by both technology and marketing for far too long, and Campfire has a real opportunity to change that. What ultimately convinced me was the combination of an exceptional team, a massive global market, and the ambition to build something category-defining. I love helping ambitious companies punch above their weight and turning great products into brands that people genuinely connect with. I'm incredibly excited to be part of Campfire's next chapter."

Accelerating Campfire's Next Phase of Growth

In his new role, Arnecke will lead Campfire's global marketing strategy, including brand, product marketing, demand generation, communications, and growth.

His appointment comes as Campfire continues to expand its presence in the enterprise finance market, bringing AI-native technology to organizations seeking a modern alternative to traditional ERP systems.

"Marcio brings a unique combination of experience scaling high-growth AI and SaaS businesses, launching transformative AI products, and building brands that challenge established categories," said John Glasgow, founder and CEO, Campfire. "His experience at Apollo, Intercom, and Zendesk, combined with his passion for disruptive technology and global growth, makes him an outstanding addition to our leadership team. We're excited to have him help build Campfire into a defining company in enterprise software."

About Campfire

Campfire is an AI-native ERP platform built for modern finance teams. By combining modern financial infrastructure with artificial intelligence, Campfire helps businesses streamline accounting, automate financial workflows, and gain real-time visibility into their operations. Campfire is reimagining how finance works, providing organizations with a modern alternative to legacy ERP systems. Learn more at campfire.ai.

Media Contact

Katrina Queirolo

hello@campfire.ai

SOURCE: Campfire

Contact