Cardtonic Joins Web Summit Vancouver 2026 Executive Session on Building Predictable Revenue in Fintech

Lagos, Nigeria, June 5th, 2026, FinanceWire

Cardtonic, a fast-growing African fintech company, took part in the Web Summit Vancouver 2026 Executive Session titled The New Go-To-Market Blueprint: Building Predictable Revenue in 2026. The session brought together fintech operators to discuss what it actually takes to build a sustainable business today, moving past the era of growth-at-all-costs and into one where disciplined scaling and sustainable revenue matter more than headline metrics. The company was represented by their CEO Emmanuel Sohe.

A Revenue-First Approach to Product Building

Cardtonic’s contribution to the session centered on one core belief: revenue is validation. Rather than building products around attention or investor expectations, the company ties every product decision to customer demand and monetization potential. Internally, the guiding question has always been simple: “How does this bring in money?”

That mindset has kept Cardtonic from spreading itself too thin. Instead of chasing experimental features, the company focuses on services users already need and are willing to pay for. One clear example is its Virtual Dollar Card, launched in direct response to a real problem: Nigerian bank cards being restricted from international payments due to foreign exchange scarcity. With demand already there, adoption followed naturally.

The same revenue-first logic runs through products like Gift Card Trading and Bill Payments and Airtime Services, both of which solve everyday financial problems while contributing directly to transactional revenue.

Treating Customer Behavior as a Product Strategy

One of the standout ideas from the session was the framing of revenue as information, not just income. For Cardtonic, watching what customers do has been central to deciding what to build next.

Rather than launching products speculatively, the company pays close attention to the problems users keep running into, whether that’s paying for international subscriptions, making cross-border payments, or accessing dollar services. That pattern of repeated demand shapes product decisions and reduces guesswork.

This connects directly to a point raised during the session: customers can serve as an early indicator of product value. When customers are already willing to spend money on a product, that proves its value more clearly than any pitch deck. Retention and trust, speakers noted, matter more for long-term growth than aggressive acquisition.

What Cardtonic’s Model Reflects About the Future of Fintech

Building in Africa comes with real constraints: limited infrastructure, unstable currencies, and less consistent access to funding. But as the session made clear, those same constraints often create more disciplined operators. Companies in tougher environments learn to spend carefully, adapt faster, and focus on what customers genuinely need.

Cardtonic reflects that operational discipline. Its model, built on customer-driven products, controlled expansion, and revenue consistency, aligns with what the session described as the new standard for sustainable growth.

As Sohe put it: “Revenue is better fuel than external capital when your model can sustain itself.” Cardtonic’s presence at the session and the practical lessons it contributed underscore why that mindset is gaining traction globally, and why African fintech is increasingly part of that conversation.

About Cardtonic

Cardtonic is a fast-growing fintech super-app enabling payments beyond borders through alternative channels such as virtual dollar cards and digital assets. The platform serves more than 1.5 million users, providing frictionless access to global payments, secure gift card exchange, international bills, and digital connectivity via eSIMs.

With a strong culture of discipline, speed, and customer trust, Cardtonic gives Africans the freedom to transact globally without relying solely on traditional banking rails. For more information, users can visit www.cardtonic.com.

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