"Feel your glo™": Artwork becomes fashion - Marcel Ostertag presents his exclusive fashion piece at the grand campaign finale in Hamburg

The creative journey of "Feel your glo™", inspired by the routines and everyday moments of the glo™ Instagram community, culminated in a final transformation. Marcel Ostertag translated Danii Pollehn's artwork into an exclusive fashion piece, which he presented for the first time at the grand finale event in Hamburg on October 15th.

HAMBURG, Germany, Oct. 19, 2026 /PRNewswire/ -- "The combination of colors and patterns can be a real energy booster. Bright and radiant, we turn our inner glow outwards." For Marcel Ostertag, fashion is an expression of personality and lifestyle . For "Feel your glo™", he focused on Danii Pollehn's artwork and made her visual idea the starting point for his own fashionable interpretation: a fashion piece that combines her artistic signature with his feel for materials, silhouettes, and design.

The foundation for Marcel's design was created in collaboration with the @glo.germany Instagram community. Their everyday moments were initially inspired by Marten Hørger's  track " Daily Commute". Danii Pollehn captured the rhythm and mood of the track and developed an artwork from it. Marcel then took this result and translated it into an exclusive garment using his own design language.

When inspiration becomes fashion

Marcel's creative journey began with experimentation: discovering materials, recombining ideas, and finding out what new form could emerge from them—this evokes feelings of happiness in him. "Even a simple fabric can give rise to design dreams that inspire."

This positive outlook on creativity connects him to the "glass half full" mindset  of "Feel your glo™". The idea behind this is to simply take a benevolent look at seemingly monotonous routines and thus discover new creative impulses in the ordinary. The @glo.germany Instagram community was also an important part of his creative journey. They contributed new perspectives, provided feedback, and influenced the final product. This exchange was particularly appealing to the designer: "Connecting with other creatives and the community and creating pieces together is incredibly exciting and celebrates collaboration."

From artwork to fashion statement

For this fashion piece, Marcel takes the previous influences of Marten Hørger and Danii Pollehn and incorporates them into his own design language, creating a wearable statement.

The result was unveiled this past weekend: a reversible blouson in shades of green and blue.  It combines Marcel's fashion sense, Dani's art, and the musical influences from Marten's "Daily Commute." With the presentation of this final fashion piece, this year's " Feel your glo™" campaign reaches its inspiring conclusion. The community's input sparked a creative journey that spanned sound, art, and fashion, impressively demonstrating how everyday moments can give rise to new perspectives, creative collaborations, and extraordinary ideas.

About glo™ 

glo™ stands for tobacco-free and tobacco-free flavor enjoyment – completely without smoke smell and ash.

Instead of burning, the innovative glo™* Heater heats specially designed sticks, thus enabling a new taste experience.

glo™ combines cutting-edge technology with stylish design. With "Feel your glo™", these elements are expanded through music, fashion, and design – areas that have always been integral to glo™'s identity. Learn more at myglo.com.

* glo™ heats specially designed sticks instead of burning them. This produces an aerosol, less odor, and no ash compared to a smoked cigarette. This product is not risk-free and contains nicotine, an addictive substance.

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