Electricity cloud market in transition: What options do customers have now?

With SENEC, an established provider of photovoltaic storage systems and energy solutions, exiting the electricity tariff business, thousands of electricity cloud customers are being forced to reassess their options. At the same time, the market for electricity cloud models is now so limited that switching should, in principle, be relatively straightforward for customers. Which models are available, how do they differ, and which can be used independently of the hardware already installed?

Berlin, 17 September 2026. SENEC, an established provider of photovoltaic storage systems and energy solutions for private households, is discontinuing its electricity tariff business entirely. The New Energy Cloud team is receiving countless enquiries every day from SENEC.Cloud customers whose existing contracts are being terminated by SENEC. Many homeowners with their own photovoltaic system are now asking which solution can replace their existing SENEC electricity cloud while continuing to use their SENEC hardware. SENEC has not yet disclosed how many households are currently affected by the termination of SENEC.Cloud contracts.

What alternatives are available to affected customers?
As a result of SENEC's contract terminations, affected customers are now faced with the unnecessary challenge of quickly finding a suitable follow-on solution. The cloud market has changed significantly in recent years. Alongside traditional electricity cloud models, there are dynamic electricity tariffs, direct marketing models and other offers, often with different technical requirements. Most of these models, however, still share a strong dependency on the hardware of a specific manufacturer.

Hardware independence creates freedom of choice
For operators of existing photovoltaic systems and storage units, it is therefore highly relevant whether a cloud offer can be used with the hardware already installed or whether it is tied to specific manufacturers.
“SENEC's exit is noticeably changing the electricity cloud market. It is therefore becoming increasingly important for SENEC customers to understand exactly which tariff model they are choosing and how much flexibility it gives them. Hardware independence enables operators of existing photovoltaic systems to choose their cloud provider independently of the technology already installed,” says Erik Oldekop, Managing Director of GreenStone Energy GmbH.

GreenStone Energy GmbH offers New Energy Cloud (https://newenergycloud.de), a hardware-independent electricity cloud. It can be used with existing photovoltaic and storage hardware from a wide range of manufacturers. Operators of existing SENEC systems can also choose a suitable New Energy Cloud tariff without making any changes to their hardware and switch seamlessly to New Energy Cloud.

What electricity cloud customers should consider now
 

• Tariff model: Is it really an electricity cloud, or is it actually a dynamic electricity tariff that, in the current market environment, could potentially lead to further increases in electricity costs?
• Costs and services: What basic fees, included electricity volumes, additional consumption charges and remuneration apply to the individual household?
• Hardware independence: Can the offer be used with the photovoltaic system and storage technology already installed, or does the cloud tariff require specific manufacturers and their proprietary systems?

“Transparency is particularly important right now. Customers should compare the different models and choose the solution that fits their existing system, their consumption and their desired level of cost control. We are convinced that New Energy Cloud offers a suitable tariff for every former SENEC customer,” says Oldekop.

Further information and tariff check: https://newenergycloud.de

About New Energy Cloud
New Energy Cloud offers hardware-independent electricity cloud tariffs for operators of photovoltaic systems. The tariffs can be used independently of the manufacturer of the existing photovoltaic and storage technology. New Energy Cloud is an offering from GreenStone Energy GmbH.

Contact
kontakt@greenstone-energy.de
GreenStone Energy GmbH
Dessauer Straße 28
10963 Berlin
Germany

Sources for editors
• SENEC: Discontinuation of the electricity tariff business: https://senec.com/de/produkte/senec-cloud
• SENEC FAQ: Contract termination, supply and contract end dates: https://senec.com/de/faq-cloud-kuendigung-messwerte