Insight Partners And Glilot Capital Lead $20M Investment In Way Security As IAM Implementation Costs Mount

New York, USA, July 27th, 2026, FinanceWire

For years, enterprises have spent heavily on identity and access management software in an effort to strengthen security and control access across increasingly complex technology environments. Yet buying the technology is often only the beginning. The work required to configure, integrate and operate those systems can become a much larger undertaking, creating a persistent gap between what companies purchase and what they ultimately deploy.

As reported by Axios, Insight Partners and Glilot Capital are co-leading a $20 million investment in Way Security, a startup founded by former security leaders Yossi Barishev and Yonatan Rosenberg that is targeting this gap with an AI-powered, agentic approach to identity operations.

The company is taking aim at an IAM market where implementation and operational services can cost three to five times the price of the underlying software. Rather than building another platform designed to replace existing identity infrastructure, Way Security is developing software intended to automate much of the work required to make those investments deliver their expected value.

IAM's Unfinished Business

The enterprise identity market has no shortage of established technologies. The challenge, according to Way Security, is what happens after an organization buys them.

IAM implementations can take years to complete and run into seven- or eight-digit cost figures, while still falling short of their original objectives. The complexity of large organizations, combined with the number of applications and systems that must be brought under identity controls, often creates a need for extensive consulting and professional services support.

That has helped create an IAM services ecosystem that, according to the company, has grown larger than the software market it supports.

Way Security's thesis is that this imbalance represents a structural problem rather than simply an implementation inconvenience. If identity is becoming the primary control plane for enterprise security, then organizations need a more efficient way to operationalize identity systems across their environments.

“IAM is the only space in cyber where overspending and under-delivering is an acceptable reality,” said Barishev, co-founder and CEO of Way Security. “The more time we spent doing IAM, the more we realized how the industry normalized mediocrity and has almost given up trying to solve some of its biggest challenges.”

Automating The Work Behind The Software

Way Security's answer is an AI-powered, agentic execution platform designed to automate operational tasks that have traditionally depended on consultants, system integrators and internal engineering teams.

The company is not positioning its technology as a replacement for the IAM platforms enterprises already own. Instead, its platform is designed to work with existing investments and automate the operational layer that sits between purchasing an identity platform and deploying it across the organization.

According to Way Security, the platform can help organizations extend identity controls across different identities and systems without requiring custom integrations, manual workflows or ongoing dependence on application owners.

Its agentic execution capabilities are trained on real-world IAM workflows and implementation patterns, with the goal of automating activities associated with lifecycle management, access governance, authentication and policy enforcement.

The strategy is particularly relevant to organizations with complicated technology environments, where identity programs must account for applications that were never designed to integrate easily with modern IAM systems.

"Most IAM teams aren't looking to replace the platforms they've already invested in," said Rosenberg, co-founder and CTO. "They're looking to finally get the return on investment they were promised. We built Way Security to automate the work that has traditionally stood between buying an IAM platform and actually realizing its value."

A Problem The Founders Know Firsthand

Way Security's founders built the company around their own experience working on the operational challenges associated with enterprise security and identity.

Barishev and Rosenberg spent years helping large enterprises navigate identity, governance and security initiatives. They also advised Fortune 500 organizations and led enterprise security organizations from within, experiences that exposed them to the gap between the technology organizations acquire and the systems they can realistically operationalize.

Their backgrounds also include incident response work involving some of the world's most significant cyber incidents. In those situations, weak identity controls repeatedly emerged as a root cause or critical enabler of successful attacks.

Rosenberg additionally served as an officer in Israel's Unit 8200, bringing an offensive security perspective to a founding team that combines identity, defensive security and operational experience.

The founders' argument is that identity is too important to remain dependent on an implementation model that can be slow, expensive and heavily manual.

“The issue isn’t that enterprises lack the right tools,” said Barishev. “It’s that those tools are incredibly expensive and complex to operationalize. We built Way Security to remove that friction.”

Investors Bet On The Execution Layer

The investment from Insight Partners and Glilot Capital highlights the potential investors see in addressing the operational side of IAM.

For Insight Partners Co-Founder and Managing Director Jeff Horing, the opportunity lies in solving the disconnect between identity technology and the practical execution required to make it effective.

“Identity is one of the most critical layers of enterprise security, yet organizations still struggle to operationalize their investments efficiently,” said Jeff Horing, Co-Founder and Managing Director at Insight Partners. “Way Security is addressing a large and persistent gap between IAM software and real-world execution.”

Glilot Capital Managing Partner Nofar Amikam pointed to the founding team's experience and the scale of the opportunity as factors behind the investment.

“As investors, we're constantly looking for the rare combination of an exceptional team, a massive market opportunity, and a differentiated approach, said Nofar Amikam, Managing Partner at Glilot Capital. “With Yossi and Yonatan, all three were evident from our very first meeting. They possess a deep understanding of the identity challenges facing large enterprises because they've lived them firsthand, and they've built a fundamentally better way to solve them. Identity has become the foundation of modern security, and we believe this team has the vision, talent, and determination to build the company that will define how the next generation of enterprises manages and secures it."

Extending Identity To The Hardest Applications

A key part of Way Security's strategy is addressing applications that often fall outside conventional identity programs.

The company says its platform extends IAM coverage to legacy, homegrown and custom applications that do not support standard federation protocols. Way Security connects those applications to the IGA, IdP and authentication controls organizations already own, allowing capabilities such as single sign-on, multifactor authentication, lifecycle management and access reviews to operate across a broader portion of the enterprise environment.

That approach reflects the company's broader position that the problem is not necessarily a lack of identity technology. Instead, the challenge is making existing technology work across the full range of systems an organization actually operates.

Way Security is already working with enterprise customers across multiple industries, including Fortune 500 companies, global healthcare organizations and financial institutions. The company says these engagements are focused on accelerating IAM deployments, reducing manual implementation work and expanding coverage across complex environments.

The Next Phase Of Growth

The new funding will support Way Security's plans to expand aggressively in the U.S. while continuing to invest in its identity operations platform.

The company is entering a market where identity has become increasingly central to enterprise security, but where the process of deploying and operating identity systems remains heavily dependent on services and manual work.

“We're at a pivotal moment in the market,” said Rosenberg. “Identity has become the foundation of enterprise security, yet organizations still struggle to operationalize it effectively. Our priority now is to move quickly, expand our platform, grow our presence in the U.S., and establish Way Security as the category leader in identity operations before the market catches up.”

For Way Security, the $20 million investment is ultimately a bet on a different way of thinking about IAM. Instead of asking enterprises to purchase yet another identity platform, the company is focused on the work that comes after the purchase—automating the operational tasks that determine whether existing identity investments can actually function at enterprise scale.

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