"Picturesque Zhejiang" Tourism Industry Exchange Event in Munich to Strengthen European Partnerships

MUNICH, Nov. 4, 2026 /PRNewswire/ -- A tourism industry event showcasing Zhejiang's cultural and travel offerings took place in Munich on October 29, bringing together industry representatives to explore opportunities for attracting more European visitors to the Chinese province. The program focused on business networking, new travel itineraries and closer collaboration between tourism operators.

A German travel industry representative shared insights into trends in Germany's outbound travel market. Three Zhejiang travel agencies — Zhejiang CYTS International Travel Co., Ltd., Hangzhou Buer China Travel, and Wenzhou Overseas Tourist Corporation — introduced a selection of curated itineraries tailored to German travelers.

Following the presentations, tourism operators from Zhejiang and Germany met to discuss ways to increase visitor flows, jointly develop itineraries, coordinate marketing efforts and make use of each other's distribution networks. The discussions strengthened industry connections and laid the groundwork for further cooperation to attract international visitors to Zhejiang.

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