Sage Green Leads 2026 Wedding Colors, Invitation Data Show

Sheridan, United States, November 2nd, 2026, FinanceWire

Sage green was the main color on 17% of wedding invitations made on WeddingTemplates in 2026, ahead of dusty blue at 13% and burgundy at 10%

Sage green was the most popular wedding color of 2026 on WeddingTemplates, a wedding stationery design tool that lets couples change each template’s colors, fonts and wording. It was the main color on 17% of the wedding invitations couples made there from January through September 2026, ahead of dusty blue at 13% and burgundy at 10%, according to an analysis of 9,860 invitations made since January 2025.

Another 16% of the 2026 invitations used no accent color, only black, white and other neutrals, and 84% of all the invitations had a white, ivory or cream background. Pantone named a white, Cloud Dancer, its Color of the Year for 2026, describing it as “a lofty white that serves as a symbol of calming influence.”

Key findings (WeddingTemplates invitations made from January 1, 2025, to September 30, 2026):

• Most common main colors in 2026: sage green 17%, dusty blue 13%, burgundy 10%, blush pink 7%, terracotta 6% and lavender 6%.
• Neutral only: 16% of 2026 invitations used no accent color.
• Sage green was the main color on 21% of invitations made in 2025 and 17% of those made in 2026; lavender on 3% and 6%.
• Fall weddings: burgundy 21%, terracotta 14% and sage green 12%.
• Winter weddings: burgundy 18%, emerald green 15% and navy 12%.
• Spring and summer weddings: sage green 22% and 23%, dusty blue 17% and 16%.
• The most common color pairing was sage green with gold, on 5% of all invitations.

“The invitation is usually the first place guests see a couple's wedding colors, so it is a good record of what couples actually choose,” said Abraham, CEO of DigiVault LLC (WeddingTemplates). “Counting those colors across thousands of invitations shows how couples' choices change with the season and from one year to the next.”

The most popular wedding colors in 2026

Sage green was the most common main color on invitations made in 2026, at 17%. Dusty blue followed at 13% and burgundy at 10%, then blush pink at 7%, terracotta and lavender at 6% each, and emerald green, navy and gold at 5% each. Brown shades such as mocha and chocolate accounted for 4%, butter yellow for 2% and other colors for 4%, and 16% of the invitations used only neutrals. Designs in black and white alone, with no other color, made up 9% of all the invitations.

Among invitations made in 2025, sage green was the main color on 21%, dusty blue on 12% and burgundy on 10%. Terracotta accounted for 9% of 2025 invitations and 6% of 2026 ones, lavender for 3% and 6%, brown shades for 2% and 4%, and butter yellow for 1% and 2%. Pantone's Color of the Year for 2025 was Mocha Mousse, a shade of brown.

Fall and winter wedding colors

For weddings held from September through November, burgundy was the most common main color, on 21% of invitations, followed by terracotta at 14% and sage green at 12%. For winter weddings, held from December through February, burgundy accounted for 18%, emerald green for 15% and navy for 12%. Together, burgundy and terracotta made up 35% of the main colors for fall weddings. The fall group covers 3,140 invitations and the winter group 1,050.

Spring and summer wedding colors

Sage green was the most common main color for spring weddings, held from March through May, at 22%, followed by dusty blue at 17% and blush pink at 10%. For summer weddings, held from June through August, sage green accounted for 23%, dusty blue for 16% and lavender for 8%. The spring group covers 2,120 invitations and the summer group 2,980.

Wedding colors by month

For September weddings, sage green was the most common main color, at 17%, followed by burgundy at 15%. Burgundy led for October weddings, at 23%, and for November weddings, at 25%. For May and June weddings, sage green accounted for 23% and 24% of invitations, with dusty blue next at 17% and 16%. For August weddings, sage green accounted for 21% and dusty blue for 15%. October, June and September were the months with the most invitations in the data.

Wedding color palettes couples pair together

Of the invitations with an accent color, 61% used one, 31% used two and 8% used three or more. The most common pairing was sage green with gold, on 5% of all invitations, followed by dusty blue with navy at 3%, and by burgundy with blush pink and navy with gold at 2% each. Gold appeared as a main or second color on 14% of all the invitations. Couples changed at least one of a design's original colors on 31% of the invitations, and dusty blue was the color they most often switched to.

Colors by design style

Neutral-only invitations made up 38% of Minimalist designs and 33% of Classic ones. Terracotta was the most common main color on Boho invitations, at 24%, sage green on Rustic invitations, at 31%, and blush pink on Floral invitations, at 19%.

What couples search for

Wedding colors are also a common search. In the United States, “wedding colors” is searched an estimated 8,100 times a month, “fall wedding colors” 6,600 times and “wedding color schemes” 5,400 times, according to search analytics company Semrush, which puts “spring wedding colors” and “summer wedding colors” at 2,400 each and “winter wedding colors” at 1,300. Among single colors, “lavender wedding” draws about 1,900 monthly searches, and “sage green wedding” and “dusty blue wedding” about 1,300 each. U.S. searches for “sage green wedding” averaged about 1,500 a month from January to September 2026, compared with about 3,600 in the same months of 2025, according to estimates from Ahrefs.

Canada and the United States

Sage green was the most common main color in both countries, on 19% of U.S. invitations and 16% of Canadian ones. Burgundy accounted for 13% of Canadian invitations and 10% of U.S. ones, and dusty blue for 12% and 13%. Couples in Canada used only neutrals on 19% of their invitations, compared with 15% in the United States.

About the data

WeddingTemplates analyzed 9,860 wedding invitations made in its editor between January 1, 2025, and September 30, 2026: 4,210 made in 2025 and 5,650 in 2026. Colors were read from each design as saved in the editor when it was first downloaded or shared. The main color of an invitation is the color, other than white, ivory, cream, gray or black, that covers the largest area of its text, shapes and illustrations; invitations with none of those colors count as neutral only. Colors were grouped into families using fixed color ranges, so sage green includes eucalyptus and olive tones, burgundy includes wine and maroon, terracotta includes rust and burnt orange, and brown includes mocha and chocolate. Seasons follow the wedding date on the invitation: spring is March to May, summer June to August, fall September to November and winter December to February; 570 invitations had no readable wedding date. Each couple is counted once, and test and staff accounts are excluded. Couples in the United States made 81% of the invitations, couples in Canada 8% and couples in other countries 11%. The figures describe invitations made on WeddingTemplates, not all weddings. Search figures are average monthly U.S. estimates from Semrush, retrieved October 29, 2026, and monthly U.S. estimates from Ahrefs for January to September of 2025 and 2026. The full analysis is published on the WeddingTemplates blog.

About WeddingTemplates

WeddingTemplates helps couples make their own wedding stationery. In a browser-based editor, couples personalize designs for save the dates, invitations, thank you cards, signs, menus and place cards, then download them as PDF, JPEG or PNG files to print at home or at a local print shop, or to share digitally. The site also publishes wedding planning guides on etiquette, ceremonies and receptions. WeddingTemplates is operated by DigiVault LLC.

Website: https://www.weddingtemplates.com/

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