The Agency Launches 2027 Red Paper

BEVERLY HILLS, CA, November 10th, 2026, FinanceWire

Global real estate brokerage’s annual report examines the trends redefining how the world’s wealthiest buy, build, and live

BEVERLY HILLS, CA, November 10, 2026 (EZ Newswire) -- The Agency is proud to announce the launch of its 2027 Red Paper, an expert-informed guide to the wealth dynamics, buyer mindsets, and design innovations shaping the luxury real estate market around the world. Drawing on the knowledge of its global network of agents and industry leaders, the report combines real-time, ground-level observation with forward-looking analysis to help buyers, sellers, and investors navigate a complex, ever-changing luxury market with confidence.

“The global luxury real estate market is moving in more than one direction at once, and this year’s Red Paper captures that in a way no other resource does,” said Mauricio Umansky, CEO and founder of The Agency. “From AI-driven wealth fueling competition in Silicon Valley to a renewed appreciation for historic properties, buyer priorities are changing quickly. This report explores the trends shaping luxury real estate today and gives our clients and agents valuable insight into what lies ahead in 2027."

Highlights from the 2027 Red Paper include:

• The “K-Shaped” Housing Reality and the Deepening Wealth Divide: Buoyed by stock market gains, sales of million-dollar-plus homes are surging while more affordable segments remain flat. The report explains how all-cash buyers, largely insulated from mortgage rates, are reallocating windfalls into real estate as a safe haven, and why the market is bifurcating between entry-level luxury and the ultra-luxury tier.
• AI Capital and the Super Luxury Tier: In tech-wealth epicenters like San Francisco and Silicon Valley, AI hiring, liquid equity, and anticipated IPOs are fueling hyper-competition and well-over-ask sales.
• The Rise of “Landmaxxing” and Extreme Privacy: Affluent buyers are acquiring adjacent lots, neighboring properties, and vast parcels to protect views, maximize privacy, and build multigenerational compounds.
• Stewardship Over Ownership: Buyers increasingly see themselves as temporary stewards of history rather than simply owners. The report explores homes with pedigree sold as works of art, with tips on how to buy and care for a historically significant property.
• Longevity as Ultra-Luxury Status Symbol: Developers are building longevity and holistic wellness into project blueprints. The report examines the new development projects and amenities driving this shift.
• Amenity Watch: Sculleries, double kitchens, and hidden tech are now standard in new builds and increasingly added to existing homes. For collectors, the report tracks what ultra-high-net-worth buyers are acquiring and displaying across yachts, cars, and art, from asset preservation to experiential design.
• Americans Buying Abroad: What began with digital nomads has grown into a broader movement across key international markets in the Caribbean, Mexico, Panama, and more.
• Purpose-Built Luxury: Innovation in manufacturing is reshaping how design-build studios approach today’s homesites, opening access to even the hardest-to-reach destinations.
• What to Expect for 2027: Agents across a wide range of markets share their market bright spots for the year ahead, and what it means for buyers and sellers around the world.

“The Red Paper has always been about staying ahead of the market, and this edition reflects the full spectrum of what our agents are seeing on the ground,” said Rainy Hake Austin, president of The Agency. “It gives our agents the intelligence they need to guide their clients with confidence through 2027 and beyond.”

The Agency has grown to over 190 offices across 18 countries, and counting. Poised for further expansion with like-minded partners in strategic markets, The Agency is noted by the Financial Times as one of America’s Fastest-Growing Companies, has been named to the Inc. 5000 list of fastest-growing private companies in the country, and is consistently recognized as a Top Luxury Brokerage by Inman.

The Agency’s CEO and founder, Mauricio Umansky, ranked No. 30 on the Swanepoel Power 200’s list of most powerful and influential people in real estate. The Agency’s President, Rainy Hake Austin, was also named on the Swanepoel Power 200 Watchlist in 2025, recognizing 50 up-and-coming leaders shaping the future of residential real estate. The Agency has a renowned brand that is featured on international television shows including “Buying Beverly Hills,” which aired on Netflix for two seasons.

Read the Red Paper report.

About The Agency

The Agency is a global, luxury real estate brokerage representing clients across residential, new development, resort, and vacation rental markets worldwide. Since its founding in 2011 by Mauricio Umansky, The Agency has closed more than $104 billion in real estate transactions and grown to more than 190 offices across 18 countries. Consistently ranked among the top brokerages in the industry, The Agency is recognized as one of the fastest-growing boutique luxury real estate brands in the world. Redefining the traditional brokerage model, The Agency fosters a culture of true collaboration, where every client and listing is represented in a shared environment of partnership. Clients and agents alike benefit from the power of a global network and access to a full suite of in-house services, including creative, public relations, relocation, development, core services, and industry-leading technology. For more information, visit theagencyre.com.

Media Contact

Andrea Delgado

The Agency

andrea.delgado@theagencyre.com

SOURCE: The Agency

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